Editing ActiveCampaign Shopify integration (section)

== Introduction ==
The '''ActiveCampaign Shopify integration''' is a powerful tool that allows businesses to connect their Shopify store with their ActiveCampaign account. This integration enables a two-way sync, where actionable purchase and abandoned cart data are sent directly from Shopify to ActiveCampaign for both logged-in customers and guests. 

This capability matters because it empowers businesses to leverage customer data effectively, allowing for personalized marketing strategies. By using the insights gained from this integration, you can send customized follow-up emails, trigger automations based on customer behaviors, create segments, and configure automation goals, ensuring that your marketing efforts are aligned with customer needs and behaviors.