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ActiveCampaign's deliverability guide to Gmail
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== Introduction == ActiveCampaign's deliverability guide focuses on strategies and best practices to improve the chances of email messages reaching users' inboxes on Gmail. As one of the leading email service providers in both B2B and consumer sectors in the US, Gmail employs sophisticated algorithms to determine which emails land in the inbox or get flagged as spam. Understanding and adhering to Gmail's guidelines is crucial for successful email marketing campaigns. This guide will cover essential practices that can help optimize deliverability and ensure that users receive your messages effectively.
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