Editing Abandoned cart automation (section)

== Introduction ==
The '''Abandoned Cart Automation''' in ActiveCampaign is a powerful feature designed to engage potential customers who have left items in their shopping cart without completing the purchase. This automation allows you to send customized emails that remind these customers about the products they left behind, increasing the likelihood of them returning to your store to finalize their orders. This feature is especially crucial for e-commerce businesses as it directly impacts sales and conversion rates.

This article will guide you through the process of creating your own abandoned cart automation, including accessing the feature, step-by-step instructions, configuration options, best practices, and troubleshooting tips.