Editing New Conversions Update (section)

== FAQ ==
=== What is a "conversion" in ActiveCampaign? ===
A conversion is a measurable event, such as a contact reaching a milestone (e.g., signing up, making a purchase), which you can use to track success in automations and reporting.

=== Can a contact trigger the same conversion more than once? ===
For conversions based on **custom contact conditions**, a contact can only trigger that event once. After they meet the criteria, they will not be re-evaluated for the same conversion.

=== Can I track dynamic values using contact fields? ===
Yes. You can assign conversion values using a contact's custom field, such as deal size or purchase amount, for personalized and dynamic tracking.

=== How do I integrate conversions into an automation? ===
You can use the **Convert Action** or a **Goal** step within your automation to reference a conversion. This helps adjust contact paths based on whether or not they have converted.

=== Is this feature available to all ActiveCampaign users? ===
No. The New Conversions Update is only available to users on **Pro** and **Enterprise** plans.

=== What happens to my existing conversions? ===
All existing conversions will appear in the new interface view with no action required. Your current data will carry over.

=== Where do I manage my conversion list? ===
All conversions are housed in the dedicated **Conversions** page within the **Automations** section of the platform.