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=== 7. What are some additional steps for improving email deliverability? === Itβs recommended to build healthy opt-in lists, segment your audience, personalize your messages, and regularly clean your contact lists. For further reading, refer to the following ActiveCampaign resources: - [Adding value to your emails in ActiveCampaign](https://help.activecampaign.com/hc/en-us/articles/360003077660) - [Deliverability tips for content](https://help.activecampaign.com/hc/en-us/articles/115001303224) - [How to reduce a high spam complaint rate](https://help.activecampaign.com/hc/en-us/articles/360000150570) - [Why is my email going to the Spam folder?](https://help.activecampaign.com/hc/en-us/articles/206427664) ```
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