Editing Getting permission to send campaigns (section)

== FAQ ==

'''Q1: What is an opt-in, and why is it necessary?'''
A: An opt-in is the process of obtaining a contact’s permission before sending marketing messages. It is necessary to comply with legal regulations and maintain a good sender reputation.

'''Q2: Can I use purchased email lists for my campaigns?'''
A: No, using purchased email lists is against ActiveCampaign policies and can harm your deliverability and sender reputation.

'''Q3: How does double opt-in benefit my email marketing efforts?'''
A: Double opt-in helps ensure that your contacts are genuinely interested in your content, reducing bounce rates and improving engagement.

'''Q4: What should I do if my contacts are marking my emails as spam?'''
A: Review your opt-in methods, consider switching to '''double opt-in''', and ensure your content is relevant to your audience.

'''Q5: Is single opt-in compliant with email marketing regulations?'''
A: Yes, single opt-in is compliant, but it may lead to higher bounce rates and spam complaints if contacts are added without confirming their interest.

'''Q6: What is a soft opt-in?'''
A: A soft opt-in is temporary consent from customers who provide their email during a transaction, allowing you to send post-purchase marketing communications.

'''Q7: How can I ensure compliance with GDPR when using opt-in methods?'''
A: Use clear consent forms and methods like '''double opt-in''' to ensure your contacts have explicitly agreed to receive marketing communications.

By following these guidelines and understanding the various opt-in methods, you can effectively build a compliant and engaged emailing list.
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