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== FAQ == * '''Q: What plans include the Preference Center?''' A: The '''Preference Center''' feature is available for Plus plan and above accounts. * '''Q: How do I collect preferences from my contacts?''' A: Subscribers can select their preferences when interacting with forms that include the '''Preference Center''' functionality. * '''Q: Can I add the Preference Center to my existing campaigns?''' A: Yes, you can add the '''Preference Center''' link and unsubscribe options to your existing email campaigns as saved blocks. * '''Q: What types of preferences can I collect?''' A: You can gather preferences related to specific list subscriptions and the types of communication your subscribers wish to receive. * '''Q: Will using the Preference Center increase my engagement rates?''' A: Yes, allowing subscribers to select their preferred communications typically results in higher engagement and lower unsubscribe rates. * '''Q: Is there any compliance benefit to using the Preference Center?''' A: Yes, aligning communications with contacts' preferences helps maintain compliance with data protection regulations and cultivates trust. * '''Q: Can I use the collected data for segmentation?''' A: Absolutely! The preference data collected can significantly enhance your audience segmentation efforts.
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