Editing Campaigns Performance Report (section)

== FAQ ==

=== What is the Campaigns Performance Report? ===
The '''Campaigns Performance Report''' is a redesigned reporting tool for email campaigns in ActiveCampaign. It provides insights across all campaigns and individual campaign performance to help optimize strategy and evaluate ROI.

=== How is this different from the old campaign reports? ===
This new version introduces **Revenue Attribution**, **MPP Filter Signal**, **Clicked Links Analysis**, and enhanced filtering options not available in previous versions.

=== Can I export the report data? ===
Yes, users can export campaign data in CSV format. The export will reflect any filters applied within the report interface.

=== What information is visible in the Individual Campaigns Report? ===
You can see detailed metrics like engagement rates, clicked links, deliverability, recipient behavior, and audience geography.

=== Who has access to the new Campaigns Performance Report? ===
This feature is available only to new trial accounts and new customers who joined ActiveCampaign starting on or after December 20, 2024.

=== Is the revenue tracking automatic? ===
Revenue is tracked via **Revenue Attribution** only if your ActiveCampaign setup includes e-commerce integration or tracks revenue-related events.

=== Why do open rates look lower than expected? ===
If you're using the **MPP Filter Signal**, opens from Apple Mail’s privacy features are excluded, providing a more accurate representation of recipient activity.