Editing ActiveCampaign and Apple iOS 15 Mail Privacy Protection (section)

== FAQ ==
'''Q1: What is Mail Privacy Protection?'''
A1: Mail Privacy Protection is a feature in Apple's Mail app that allows users to prevent third parties from tracking their email opens and masks their IP addresses.

'''Q2: How does MPP affect my email open rates?'''
A2: With MPP enabled, all emails sent to these users will show a 100% open rate, regardless of actual behavior, leading to unreliable metrics.

'''Q3: How can I accurately measure engagement now?'''
A3: Focus on metrics such as link clicks and conversions rather than open rates, as these provide clearer insights into actual engagement.

'''Q4: Will MPP affect users on other email platforms?'''
A4: No, MPP specifically affects users on Apple Mail with iOS 15 and must be actively opted into.

'''Q5: Can I still use automations with MPP contacts?'''
A5: While MPP contacts won't trigger automations based on opens, link clicks will still activate automations.

'''Q6: What changes were made to reporting with MPP?'''
A6: ActiveCampaign will now display MPP opens alongside verified opens in reporting, allowing users to adjust their views based on preference.

'''Q7: Is there any way to change my email strategy with the introduction of MPP?'''
A7: Yes, refine your strategy by emphasizing link clicks, utilizing first-party data, and updating how you evaluate user engagement and success in campaigns.

By understanding and adapting to the implications of Apple iOS 15 Mail Privacy Protection, ActiveCampaign users can continue to conduct effective email marketing, even in the face of evolving privacy measures.
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