Editing New Campaign Calendar View (section)

== Best Practices and Tips ==

To maximize the utility of the **Campaign Calendar View**, follow these best practices:

* **Use Month View for Strategic Planning:** Get a bird’s-eye view of your marketing communications and spot gaps in engagement coverage.
* **Regularly Apply Filters:** Use **List Filters** to avoid sending repetitive emails to the same audience and maintain audience segmentation integrity.
* **Plan in Advance:** Use the calendar to pre-schedule seasonal or promotional campaigns. This can help improve coordination across teams and align with sales or product launches.
* **Click to Edit, Not Navigate Elsewhere:** Take advantage of the **click-to-edit** functionality—no need to switch screens or go through multiple menus.
* **Leverage Past Campaigns:** Reuse successful content by referring to previously completed campaigns visible in the calendar to replicate strategies that worked.
* **Monitor Split Test Placement:** Use **Split Test Indicators** to track performance tests, ensuring they’re evenly distributed and don’t cluster across similar time frames.