Editing Purchasing Plans (section)

=== Pricing and credits for WhatsApp messages ===
(This portion of the article describes what constitutes a “Paid Message” as defined in our Terms of Service.)

In general, certain WhatsApp messaging activities incur fees. For these messages, you can purchase pre-paid message credits. Meta determines the types of messages and messaging activities that incur charges and are subject to adjustment by Meta from time to time.

==== What inbound and outbound messages require credits today? ====
* '''Inbound:'''
Inbound WhatsApp messages you receive from a contact do not require message credits, nor do free-form responses to inbound messages if sent within 24 hours of receiving an inbound message.

* '''Outbound:'''
You can use pre-paid message credits to send outbound WhatsApp templated messages in a given month. The number of credits available to you resets at the beginning of each month. Unused credits expire and do not roll over to the next month.

There are three types of messages that require credits to send:
* '''Marketing messages:''' Include promotional offers, product announcements, and other content designed to increase awareness and engagement of your brand.
* '''Utility messages:''' More transactional and include account and order updates, alerts, confirmations, and the like.
* '''Authentication messages:''' Include multi-factor authentication and one-time password codes.

The number of credits required to send a message depends on the recipient's location and the type of message you send. Below are breakdowns of credits used per message based on the geographical location of the recipient.

{| class="wikitable"
|+ Credits required per message
! Country !! Marketing message credits !! Utility message credits !! Authentication message credits
|-
| Argentina || 5 || 4 || 4
|-
| Brazil || 5 || 1 || 1
|-
| Chile || 6 || 3 || 3
|-
| Colombia || 1 || 1 || 1
|-
| Egypt || 8 || 1 || 1
|-
| France || 10 || 4 || 4
|-
| Germany || 10 || 8 || 8
|-
| India || 1 || 1 || 1
|-
| Indonesia || 3 || 4 || 4
|-
| Israel || 3 || 1 || 1
|-
| Italy || 5 || 4 || 4
|-
| Malaysia || 6 || 2 || 2
|-
| Mexico || 3 || 2 || 2
|-
| Netherlands || 11 || 7 || 7
|-
| Nigeria || 4 || 1 || 1
|-
| Pakistan || 4 || 1 || 1
|-
| Peru || 5 || 3 || 3
|-
| Russia || 6 || 6 || 6
|-
| Saudi Arabia || 4 || 2 || 2
|-
| South Africa || 3 || 2 || 2
|-
| Spain || 5 || 3 || 3
|-
| Turkey || 1 || 1 || 1
|-
| United Arab Emirates || 3 || 3 || 3
|-
| United Kingdom || 4 || 3 || 3
|-
| North America || 2 || 1 || 1
|-
| Rest of Africa || 2 || 1 || 1
|-
| Rest of Asia Pacific || 5 || 2 || 2
|-
| Rest of Central & Eastern Europe || 6 || 3 || 3
|-
| Rest of Latin America || 5 || 2 || 2
|-
| Rest of Middle East || 3 || 2 || 2
|-
| Rest of Western Europe || 4 || 3 || 3
|-
| Other || 5 || 2 || 2
|}

Please note that if Meta makes changes to its pricing model, this may impact your credit pricing. If this happens, we will seek to update this help article quickly to reflect those changes. However, you will still be responsible for charges you incur as a result of Meta’s revised pricing (even if Meta’s pricing changes are implemented and effective before this article can be updated to reflect these changes). For more details on which WhatsApp messages incur charges (and therefore require messaging credits within the ActiveCampaign WhatsApp service), please see Meta’s Pricing on the WhatsApp Business Platform documentation.