Editing Business Goals overview (section)

=== FAQ section ===

'''Q1: What types of assets can I track with Business Goals?'''
A1: You can track campaigns, SMS broadcasts, automations, and forms as assets in your business goals.

'''Q2: What is the maximum number of business goals I can create?'''
A2: The number of active goals depends on your plan: 15 for Starter, Trial, and Sandbox, 25 for Plus, and 200 for Professional and Enterprise plans.

'''Q3: Can one conversion be tied to multiple business goals?'''
A3: Yes, one conversion can be associated with multiple business goals, but each goal can only track up to four conversions.

'''Q4: How can I erase a business goal?'''
A4: You can archive a business goal, which will stop performance tracking for that goal permanently.

'''Q5: What recommendations can I receive if a goal isn't on track?'''
A5: ActiveCampaign may suggest strategies such as modifying subject lines, adding additional assets like landing pages, or retargeting contacts.

'''Q6: Do I need to create a conversion before I create a business goal?'''
A6: Yes, it is highly recommended to create your conversion before setting up your business goal for more effective tracking.

'''Q7: Is there any way to revert a label back to a non-goal status?'''
A7: No, once a label is converted to a business goal, it cannot be downgraded.

By leveraging the Business Goals feature effectively, you will be well-equipped to advance your marketing objectives and optimize your campaigns based on performance metrics.