Editing Standard Conversion Events (section)

== Best Practices and Tips ==
* **Start with key funnel actions**: Focus on the most impactful user actions such as purchases or signups.
* **Use tags strategically**: Assign tags when important milestones are reached, then use those tags within conversions.
* **Segment by conversion behavior**: Leverage behavioral data (e.g., email clicks, form submissions) to refine automations and contact flows.
* **Deploy A/B testing** with conversion tracking in place to measure what messaging or channel works best.
* **Keep names consistent**: When defining conversion events, use consistent naming conventions for clarity across the team.
* **Use custom objects wisely**: Leverage these only if your business case requires tracking events from outside the standard schema.