Editing Double opt in vs. single opt in (section)

=== FAQ ===
==== What is the primary difference between double opt-in and single opt-in? ====
The primary difference is that '''double opt-in''' requires an additional confirmation step via email, while '''single opt-in''' allows immediate access upon form submission.

==== Can I use double opt-in for SMS lists? ====
No, '''double opt-in''' is not available for SMS marketing lists. Only single opt-in is applicable for SMS contacts.

==== Will contacts in the double opt-in process count against my limit? ====
No, '''unconfirmed''' contacts do not count against your contact limit until they confirm their subscription.

==== How can I enable double opt-in for my forms? ====
You can enable '''double opt-in''' by accessing the form settings in your ActiveCampaign account and selecting the appropriate confirmation settings.

==== What can I do if my confirmation emails are not being received? ====
Check that the email address provided is valid, ensure it's not going to spam, and verify your email deliverability settings in your ActiveCampaign account.

==== How does double opt-in enhance my email list quality? ====
By ensuring that contacts confirm their email addresses, you reduce the likelihood of adding spam accounts, which can enhance engagement and lower bounce rates.

==== Is there a guideline on when to use double versus single opt-in? ====
Consider your business objectives, target audience, and compliance needs. Use '''double opt-in''' for engagement-focused needs and '''single opt-in''' for faster list growth.

For more guidance on managing subscriptions, see the [ActiveCampaign help articles on enabling double opt-in](https://help.activecampaign.com/hc/en-us/articles/115000839230-How-do-I-enable-double-opt-in-confirmation-). To learn about single opt-in settings, refer to this [help article](https://help.activecampaign.com/hc/en-us/articles/220303447-How-do-I-enable-single-opt-in-confirmation-).
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