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== Best Practices and Tips == Utilizing the '''Contact Performance Report''' effectively can significantly enhance your marketing strategies. Here are some best practices: * **Re-engage Inactive Contacts:** Use insights from the report to identify and re-engage contacts who have not interacted with your marketing efforts. * **Optimize Segmentation Strategies:** Leverage the metrics gathered to fine-tune your contact segmentation for more personalized marketing campaigns. * **Align Marketing with Contact Behavior:** Utilize the Contact Trends Graph to determine optimal times for outreach based on historical engagement data. * **Monitor Performance Over Time:** Regularly compare current metrics against historical data to identify patterns and inform future strategies. * **Maintain a Clean Contact List:** Remove inactive or invalid contacts to optimize deliverability and engagement rates.
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