Editing ActiveCampaign and Apple iOS 15 Mail Privacy Protection (section)

== Best Practices and Tips ==
Given the developments surrounding Mail Privacy Protection, email marketers should adapt their strategies accordingly:

* **Focus on Email Link Clicks**: Rather than relying solely on open rates, prioritize tracking link clicks as they provide actionable insights into user engagement.
* **Leverage First-Party Data**: Effective engagement stems from having quality data. Collect first-party data through interactions on your website, forms, and purchases to better understand audience behavior.
* **Create Clear Calls-to-Action**: Ensure your emails include enticing CTAs that prompt readers to click links and drive them toward conversion points.
* **Reassess Engagement Metrics**: Keep in mind the importance of conversions over mere opens. Track relevant actions post-email delivery to gauge success.
* **Utilize the New Reporting Features**: Take advantage of the MPP filter in your reports to understand how these metrics affect your overall campaign analysis.