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== FAQ == === What are subdomains and why are they important for email deliverability? === '''Subdomains''' are extensions of a base domain, and they help in managing a sender’s reputation by allowing different types of emails to be segmented. === How can I set up subdomains for my email strategy? === You can set up subdomains by configuring DNS records for each specific subdomain and verifying them within your ActiveCampaign account. === What types of emails should I send from specific subdomains? === Typically, use subdomains for transactional emails, batch sends, and corporate emails to ensure a clear reputation management strategy. === How do I monitor the performance of my subdomains? === You can monitor performance by using tools such as '''Google Postmaster Tools''' to track engagement and detect any reputation shifts. === Will using subdomains help if I have a bad domain reputation? === While subdomains can help segment traffic and manage reputation, they do not solve underlying bad domain reputation issues directly. === Can I use the same subdomain for different email types? === It is generally recommended to use different subdomains for each email type to maintain clarity in reputation management. === Are there any risks associated with using multiple subdomains? === Frequent shifts in reputation among subdomains can negatively influence the reputation of the base domain, so it is essential to manage each subdomain effectively. ```
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