Editing Standard Conversion Events (section)

== Configuration Options and Settings ==
Below are key configuration options available within the '''Standard Conversion Events''' feature:

* **Has made a purchase** – Track contacts who complete purchases via ecommerce integrations.
* **Has subscribed to a list** – Monitor when contacts subscribe to specific email lists.
* **Has submitted a form** – Detect conversions via form completions embedded across your marketing channels.
* **Has a tag** – Use tag assignments as conversion triggers (e.g., buyers, leads, trial users).
* **Has clicked an email** – Track conversions based on email engagement.
* **If the contact field is a specific value** – Trigger based on custom field values (e.g., lifecycle stage, industry).
* **Has a custom object or integration event** – Use events from third-party integrations and custom-defined objects to track conversions.

All these configurations are accessible through an intuitive, guided setup process designed to reduce the complexity of setting up measurement logic manually.