Editing Sites (section)

== Using Site Tracking to improve your business processes ==

Site Tracking allows you to create marketing and sales processes that leverage behavioral targeting, triggered messages, and granular segmentation, all of which have proven to improve the contact experience and increase conversions. Examples include:

* Trigger a message with a coupon code to send 30 minutes after a contact views a product page of your site but didn't make a purchase.
* Apply a tag to indicate a contact's interest and begin a targeted follow-up sequence after two or more visits to a specific product category.
* Fork an automation so you treat a contact differently if they've already viewed a certain page of your site.
* Trigger automations when a contact views a page on your site.
* Automatically move contacts to another stage of your sales pipeline when they view 3 or more important pages of your website (such as your pricing, product, and demo pages).
* Increase or decrease a contact or lead score on the basis of visits and views of specific pages.
* Personalize the content of your campaigns based on what categories of your site a contact has repeatedly viewed using Conditional Content.

By combining Site Tracking data with other behavioral data (such as email campaign opens, link clicks, and form submits), you can identify what information and products are most important and interesting to each contact, allowing you to target your cross-channel messages with content and offers you know appeal to them. This will increase the relevance of your messages, beginning a positive feedback loop that ultimately leads to happier contacts and higher conversions.