Editing Messaging Performance (section)

== FAQ ==
'''Q1: What metrics are available in Messaging Performance?'''  
A1: The available metrics include open rates, click rates, click to open rates, and unsubscribe rates.

'''Q2: How can I improve my email click rates?'''  
A2: Experiment with different designs, compelling call-to-action buttons, and segmenting your audience based on their interests to enhance click engagement.

'''Q3: Are there any prerequisites to use the Messaging Performance feature?'''  
A3: No, the feature is available to all users as part of their ActiveCampaign account.

'''Q4: Can I access Messaging Performance for automated campaigns?'''  
A4: Yes, the feature specifically focuses on emails within automations, allowing for detailed performance insights.

'''Q5: How often are the performance metrics updated?'''  
A5: The performance metrics are updated in real-time as recipients interact with your emails.

'''Q6: Is there any additional training or resources available for interpreting performance data?'''  
A6: Yes, refer to the [[Overview of automation statistics]] for more detailed guidance on understanding your performance metrics.

'''Q7: What should I do if I see a high unsubscribe rate?'''  
A7: A high unsubscribe rate indicates that the content may not match your audience's expectations. Review the email’s content and consider adjusting your targeting or messaging strategy.

For further assistance, consult the [Overview of automation statistics](https://help.activecampaign.com/hc/en-us/articles/18489509394844) for additional insights and practices.
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