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== FAQ == === 1. What is the List-Unsubscribe Header? === The List-Unsubscribe Header is a code added to emails which provides an easy opt-out option for contacts, thereby improving list management and email reputation. === 2. Do I need to manually add the List-Unsubscribe Header? === No, ActiveCampaign automatically includes the List-Unsubscribe Header in all emails sent from the platform. === 3. Will using the List-Unsubscribe Header increase my unsubscribe rate? === Users may see an increase in unsubscribe requests, but these usually come from disengaged contacts, helping maintain a clean and engaged contact list. === 4. How does the List-Unsubscribe Header affect email deliverability? === By providing a straightforward unsubscribing mechanism, it minimizes spam complaints and supports better email reputation and deliverability. === 5. What happens if my contact clicks unsubscribe? === When a contact unsubscribes, they will be registered as "Unsubscribed" in your ActiveCampaign account, preventing further emails from reaching them. === 6. Is the List-Unsubscribe feature available for all ActiveCampaign plans? === Yes, this feature is available for all plans including Starter, Plus, Pro, and Enterprise. === 7. What are some additional steps for improving email deliverability? === Itβs recommended to build healthy opt-in lists, segment your audience, personalize your messages, and regularly clean your contact lists. For further reading, refer to the following ActiveCampaign resources: - [Adding value to your emails in ActiveCampaign](https://help.activecampaign.com/hc/en-us/articles/360003077660) - [Deliverability tips for content](https://help.activecampaign.com/hc/en-us/articles/115001303224) - [How to reduce a high spam complaint rate](https://help.activecampaign.com/hc/en-us/articles/360000150570) - [Why is my email going to the Spam folder?](https://help.activecampaign.com/hc/en-us/articles/206427664) ```
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