Editing Email Campaigns (section)

=== Causes of discrepancies between link clicks and Google Analytics sessions ===
Discrepancies between link clicks in Campaign Reports and Google Analytics sessions are common. Several scenarios could cause this, some of which are listed below:
* A contact clicked a link in your email multiple times during the same Google Analytics session. Your campaign report would show multiple link clicks, and Google Analytics would show one session.
* A contact clicked a link in your email one time and was redirected to your website. They were then inactive on your site for more than 30 minutes. After 30 minutes, the contact comes back and interacts with your website. Your campaign report would show one link click, and Google Analytics would show two sessions.
* A user clicked a link in your email once and closed their browser before the page (and Google Analytics) could load. Your campaign report would show one link click, and Google Analytics would not track a session.
* You tested the URL or email link prior to sending the email to your contacts. Google Analytics will include these tests in their sessions. In this case, the numbers in Google Analytics may be higher than what you see for clicks in your campaign report.
* Google Analytics tracking code was not correctly added to your site, or contacts are going to pages that do not have Google Analytics installed. In this case, your campaign reports will show link clicks, and Google Analytics will not show sessions.
* Discrepancies between link clicks and Users or Visitors in Google Analytics are also common for the reasons listed above.