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== FAQ == '''Q1: What happens if I do not set a default value for a personalization tag?''' A1: If no default value is set and the field is blank, the email will display a blank space instead of the intended value. '''Q2: Can I add default values to standard fields?''' A2: No, it is not possible to add default values to standard deal or account fields in ActiveCampaign. '''Q3: Will default values show on contact or deal profiles?''' A3: No, default values are not displayed on records; they only substitute during email personalization. '''Q4: Can I change the default value at any time?''' A4: Yes, you can update the default value by following the steps to edit the field where the default is set. '''Q5: Why is it important to use default values in my emails?''' A5: Setting default values enhances personalization and ensures your emails do not have unintentional blank spaces, leading to better engagement. '''Q6: Are there limits on what I can input as a default value?''' A6: Generally, any text can be entered as a default value; however, consider what will resonate most with your audience when crafting default messages. '''Q7: How often should I review my default values?''' A7: It is recommended to review default values regularly, especially when new campaigns are launched or when updating campaigns based on changing audience needs. By understanding and effectively utilizing default values in personalization tags, you can enhance the quality of your communications significantly, paving the way for better engagement and relationship building with your contacts. ```
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