Editing Contact Trend report explained (section)

== Frequently Asked Questions (FAQ) ==

1. **Can the Contact Trend Report be exported?**
   No, the Contact Trend Report cannot be exported.

2. **What is the difference between total contacts and active contacts?**
   Total contacts include all contacts regardless of subscription status, while active contacts are those subscribed to at least one list.

3. **How is contact growth calculated?**
   Contact growth is determined by analyzing subscriptions before the start date and adjusting daily based on unsubscribes and bounces.

4. **Why do my contact numbers vary?**
   Numbers may vary based on user permissions and factors like multiple subscriptions, deleted contacts, or lists.

5. **How often should I check the Contact Trend Report?**
   Regular checks, such as weekly or monthly, are recommended to stay informed of any shifts in contact behaviors.

6. **What happens if a contact unsubscribes from multiple lists?**
   Each unsubscribe from different lists counts separately, although they are still considered one unique unsubscribe in total.

7. **Where can I find more information about other reports?**
   You can learn more about other reports by visiting the [[Reports]] category in ActiveCampaign. 

Utilizing the '''Contact Trend Report''' effectively can lead to improved marketing strategies and better audience understanding, ultimately driving higher engagement and retention rates in your campaigns.