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About open rates, engagement, and deliverability
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=== FAQ === '''Q1: What defines a good open rate?''' A1: Generally, an open rate above 15% is considered good, indicating that your emails are engaging to your audience. '''Q2: How does engagement affect deliverability?''' A2: High engagement rates signal to ISPs that your emails are wanted, which can positively impact your deliverability. '''Q3: Can I remove unengaged contacts automatically?''' A3: The '''Engagement Management''' tool helps you identify unengaged contacts, but removal has to be performed manually. '''Q4: How often should I clean my email list?''' A4: Regular cleaning every 3-6 months is suggested, based on your engagement metrics. '''Q5: What if my emails are still going to spam?''' A5: Check your sender reputation, ensure you are following best practices, and consider consulting a deliverability expert. '''Q6: Is the Engagement Tagging automation customizable?''' A6: Yes, you can customize the tagging criteria within the '''Engagement Tagging''' settings per your needs. '''Q7: How can I track my open rates?''' A7: Open rates can be tracked through the ActiveCampaign dashboard under the reporting section for your email campaigns. By understanding and optimizing for '''open rates''', '''engagement''', and '''deliverability''', you'll be able to enhance your email marketing efforts significantly. ```
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