Editing Wait (section)

== How to use a custom date field in a “Wait” automation action ==

In ActiveCampaign, the '''Wait''' action is a powerful tool that allows users to determine if a contact should move to the next step in an automation based on a specified date. This feature is particularly useful when you want to trigger actions around important dates such as sending promotional codes prior to a contact’s birthday or sending follow-up emails after an event date. By leveraging custom date fields, users can create precise automation sequences that enhance engagement and ensure timely communication.

This article will guide you through how to use a custom date field in a '''Wait''' automation action, covering how to access this feature, providing step-by-step instructions, configuration options, best practices, and answering common questions.