Editing Tag contacts (section)

== How do I tag contacts when they click a link in my campaign? ==

Tagging contacts when they click links within your campaigns is an essential feature in ActiveCampaign that allows businesses to track engagement and tailor communications effectively. This feature is particularly crucial for understanding customer interests and behaviors, enabling you to send more targeted and relevant emails based on specific actions taken by your contacts.

For example, if you tag a contact who clicks a link to watch a video, you can later reach out to these contacts with more video content or related offers. Similarly, tagging contacts who click on links to product pages can help you identify potential buyers and tailor your sales efforts accordingly. 

To implement this feature, users must ensure that **link tracking** is enabled, allowing for actions to be logged when contacts interact with links embedded in emails.