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== How to use the 'Split' action in an automation == The '''Split''' automation action in ActiveCampaign allows users to create dynamic paths within their automation workflows by sending contacts down different paths based on the specific rules they establish. This feature enhances marketing and sales strategies by facilitating targeted communication with customers, ultimately allowing for better engagement and conversion rates. This article provides a detailed overview of the '''Split''' action, including its functionalities, how to access it, step-by-step instructions for setup, configuration options, best practices, troubleshooting tips, and an FAQ section.
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