Editing Single opt in (section)

= How to Enable Single Opt-In for Your ActiveCampaign Form =

== Introduction ==
The feature of '''single opt-in''' in ActiveCampaign allows for a streamlined subscription process for your email marketing forms. Unlike '''double opt-in''', where subscribers must confirm their email address through a follow-up message, a single opt-in results in contacts being added directly to your list immediately after form submission. This can be particularly beneficial for improving the conversion rate of sign-ups, as it reduces the friction and barriers potential subscribers may encounter.

It's important to note that while double opt-in is a standard setting for forms that allow subscription to email lists, the single opt-in feature is turned on by default for forms involving SMS marketing. This article will guide you through enabling single opt-in for your subscription forms, providing step-by-step instructions, configuration options, best practices, and troubleshooting tips.

== How to Access This Feature ==
To access the '''single opt-in''' feature, you will need to navigate to the forms section of your ActiveCampaign account. Follow these steps carefully to find and configure your desired form.

== Step-by-Step Instructions ==
Follow these steps to enable single opt-in on your subscription form:

1. Navigate to **Website** > **Forms**.
2. Choose an existing form by clicking on it, or create a new form if required.
3. Once in the form builder, the editing interface will appear to the right. Click the **Options** tab.
4. Look for the **Form Action** section within the **Options** tab.
5. Click the pencil icon or the settings gear icon next to the **Subscribes to list** form action.
6. A modal window will open. The '''Opt-in Confirmation''' option will initially be set to **On**. To disable this feature, click the toggle to turn it **Off**.
7. Finally, click the **Save** button to apply the changes.

== Configuration Options and Settings ==
When setting up your form, two major configurations are involved with enabling single opt-in:

* **Opt-in Confirmation**: This option, when turned **On**, activates a double opt-in process requiring subscribers to confirm their email addresses. To enable single opt-in, this must be toggled **Off**.

The other elements you will engage with in the setup include the general layout and styling options available within the form builder.

== Best Practices and Tips ==
To maximize the benefits of using '''single opt-in''', consider the following best practices:

- **Clear Call to Action**: Ensure your subscription form clearly conveys the value and importance of joining your list, as subscribers will not receive a confirmation.
- **Quality Content**: Provide engaging and valuable content to keep your subscribers interested, as they will not undergo a confirmation process that primes them for engagement.
- **Stay Compliant**: Always comply with email marketing laws, including the GDPR and CAN-SPAM Act. Make certain subscribers know what they are signing up for.

== Common Use Cases with Examples ==
Here are some common scenarios in which using '''single opt-in''' might be particularly effective:

- **Lead Generation Forms**: Quickly capturing leads through forms on landing pages, where immediate addition to email lists can drive nurturing sequences.
- **Event Registrations**: When hosting webinars or live events, a single opt-in can streamline the registration and guarantee a smoother experience for participants.
- **Promotional Campaigns**: During short-term promotional activities, rapid sign-up without confirmation can boost participation rates.

== Troubleshooting ==
If you encounter issues when attempting to enable single opt-in, consider these troubleshooting tips:

- Ensure that you have administrative rights to modify forms.
- Verify that changes are being saved properly; navigate back to the form to confirm settings.
- If using API integrations, check that they aren’t overriding the form settings you have configured.

== Related Features ==
For more information on similar functionalities, consider checking out the following:

* [[Forms]]
* [[Automation]]
* [[Email Marketing]]

== FAQ ==
Here are some frequently asked questions regarding the '''single opt-in''' feature:

1. **What is the difference between single opt-in and double opt-in?**
   Single opt-in adds subscribers directly to your list without confirmation, while double opt-in requires users to confirm their email address before being added.
   
2. **Can I revert back to double opt-in after enabling single opt-in?**
   Yes, you can toggle the '''Opt-in Confirmation''' setting back to **On** to revert to double opt-in.
   
3. **Will my contacts receive a confirmation email if I use single opt-in?**
   No, contacts will be added to your list without receiving any confirmation emails.
   
4. **Is single opt-in available for SMS marketing forms?**
   Yes, by default, single opt-in is always on for forms that subscribe users to SMS lists.
   
5. **How does single opt-in affect my email deliverability?**
   Single opt-in may improve your sign-up rates but can affect deliverability if invalid addresses are entered. Quality checks on contact validity are recommended.

6. **What plans support single opt-in features?**
   The feature is available for all ActiveCampaign plans including Starter, Plus, Pro, and Enterprise.

7. **Can I customize the form styling when using single opt-in?**
   Yes, all styling options in the form builder are available regardless of the opt-in settings.

For further assistance or details regarding ActiveCampaign features, refer to the [ActiveCampaign Help Center](https://help.activecampaign.com).
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