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= Use the "Products" Content Block with Your Email Campaigns = == Introduction == The '''Products''' content block is a powerful feature in ActiveCampaign designed to streamline the integration of e-commerce within email campaigns. This block allows users to showcase personalized product recommendations directly within their emails, significantly enhancing customer engagement and driving sales. By utilizing the '''Products''' content block, businesses can leverage their Shopify or WooCommerce stores to present curated collections of items, enhancing the chances of conversion by providing recipients with relevant products directly in their inboxes. This feature is particularly valuable for any business looking to improve their email marketing campaigns by creating visually appealing product displays that connect customers to their online stores seamlessly. == How to Access the Feature == To access the '''Products''' content block, you will need to be a user on a Plus, Pro, or Enterprise ActiveCampaign account. Ensure your account is connected to either Shopify or WooCommerce, as this integration is essential for utilizing the Product block features. Once you are logged into your ActiveCampaign account, follow these steps within the campaign designer to access the feature. == Step-by-Step Instructions == Follow these detailed steps to add and configure the '''Products''' content block in your email campaigns: # Navigate to the '''Campaign Designer''' interface. # Drag the '''Products''' content block to your desired location in the campaign layout. # A placeholder for four products will appear, displaying each product's image, name, price, description, and a '''View''' button. # Click on the content block to open the configuration options in the right menu. # Select your connected store and specific '''collection''' (for Shopify) or '''category''' (for WooCommerce). # For Shopify users: You can sort products by preference using the three dropdowns under '''Products''' in the '''Options''' tab. Note that if you are using WooCommerce, the sort function is currently unavailable. # Use the '''Items''' dropdown under '''Layout''' to determine the number of items you wish to show (up to four). # Configure the product display settings by toggling options under '''Layout''', such as product image, name, price, description, and button visibility. Each of these elements is set to "On" by default. # Customize the look of the content block through the '''Block''' options, where you can alter background color, borders, margins, and padding. # Within the block, you can click on the product name, price, and description fields to modify their font type, size, color, and styling as desired. # Additionally, clicking the '''View''' button allows you to adjust its text alignment. # After making all necessary modifications, continue enhancing your email with other content blocks available in the designer. # Finally, once your email campaign is complete, click on '''Save & Exit''' to close the campaign or proceed by clicking '''Next''' to view the Campaign Summary page. Once the campaign is sent, the product placeholder will be replaced by actual product information pulled from your store, enhancing recipient interaction. == Configuration Options and Settings == You have several configuration options when it comes to the '''Products''' content block: * **Connected Store**: Select the store from which to pull products, either Shopify or WooCommerce. * **Collection/Category**: Choose a specific '''collection''' or '''category''' to showcase in your campaign. * **Sorting Preferences**: For Shopify integration, choose to sort products by best-selling, recently added, or by cost (highest to lowest or lowest to highest). * **Items Display**: Use the **Items** dropdown to select the number of product items displayed (from one to four). * **Layout Elements**: Enable or disable visibility for the product image, name, price, description, and button using toggles. * **Block Customization**: Modify the overall style of the block including background color, margins, and paddings. * **Font Customization**: Adjust font type, size, color, and styling for the product details. == Best Practices and Tips == - **Regularly Update Product Details**: Since the block pulls product data from your store, ensure that all product details like name, description, and images are up-to-date in your Shopify or WooCommerce account. - **Use Multiple Blocks Wisely**: You can add multiple '''Products''' blocks in a single email. Use this feature to highlight different collections or categories, giving diverse options to your audience. - **A/B Testing**: Consider A/B testing different product arrangements and sorting options to determine which configurations drive the most engagement. - **Optimize for Visibility**: Make sure your products are visually appealing. Select high-quality images and ensure the descriptions are compelling and informative. - **Preview Your Email**: Utilize test sends to review how your emails will appear to recipients and to ensure that all configurations appear as intended. == Troubleshooting == If you encounter issues with the '''Products''' content block, here are some common troubleshooting scenarios: * **Missing Collection or Category**: If the collection or category you've selected no longer exists, an alert will appear on the Campaign Designer indicating that one or more of your '''Products''' blocks has an issue. You will need to either change the collection/category or remove the block. * **Disconnected Store**: Should your selected store become disconnected from ActiveCampaign, you will receive a similar alert notifying you of the issue. To remedy this, you need to reconnect the store or remove the block. * **Downgrading Account Plans**: If you downgrade to a plan that does not support the '''Products''' block, the alert will inform you about the unavailability of the feature. Upgrading back to a suitable plan or removing the block will resolve this issue. * **Shopify Password Protection**: If your Shopify product block doesnโt render correctly, ensure your store is not password protected. == FAQ == # **What happens if the collection or category I selected for the "Products" block no longer exists?** You will receive a notification alerting you to the issue, and these blocks will not appear in any sent emails until resolved. # **What if the store I selected for a "Products" block is no longer connected?** An alert will notify you of the disconnection, and the blocks won't appear in sent campaigns until you reconnect the store. # **What happens if I downgrade my ActiveCampaign account to a plan that doesn't support the "Products" block?** You will see an alert indicating the issue, and such blocks will not appear in any sent emails until you either upgrade your plan or remove the block. # **Why isn't my Shopify product block rendering correctly in test sends?** This can occur if your Shopify store is password-protected. Remove the password protection to resolve this issue. # **What is the difference between the "Products" and "Product Catalog" content blocks?** The main difference is that the '''Products''' block is used in the Classic Designer, while the '''Product Catalog''' block is available in the newer Email Designer. For further guidance on related features, consult the documentation for each integration or element used within your campaigns. Be sure to utilize the resources available for optimizing your email marketing strategy effectively. ```
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