Editing Preference Center (section)

== Introducing Preference Center ==

The '''Preference Center''' is a newly introduced feature in ActiveCampaign's '''Forms''' that enables users to collect and manage their contacts' communication preferences efficiently. This feature is crucial for improving data quality and segmentation, which in turn enhances the personalization of the customer journey. By allowing subscribers to define their preferences, businesses can communicate more effectively and avoid overwhelming them with irrelevant information.