Editing Personalization tag (section)

== How do I add a personalization tag to the subject line of a campaign? ==

Personalization tags are a critical feature in ActiveCampaign that enables marketers to customize their emails by inserting relevant information about contacts directly into the subject line. This capability can significantly enhance engagement rates, as personalized subject lines are more likely to catch the attention of recipients. For instance, when you use the personalization tag for a contact's first name, such as '''%FIRSTNAME%''', the recipient will see their name in the subject line when they receive the email. This article will guide you through the process of adding personalization tags to your campaign subject lines and offer insights into best practices, troubleshooting, and relevant frequently asked questions.