Editing Overview of automation statistics (section)

== Overview of Automation Statistics ==

=== Introduction ===
The '''Overview of automation statistics''' feature in ActiveCampaign is a powerful tool for tracking the performance of your automation campaigns. By providing a snapshot of important metrics, this feature allows users to assess how effectively their automations are working in real-time. Understanding these statistics is crucial for optimizing marketing strategies, ensuring that campaigns are engaging and converting contacts as intended. This article will guide you through accessing and utilizing these statistics effectively.

=== How to Access This Feature ===
To access the automation statistics, navigate to the '''Automations''' section of your ActiveCampaign account. Here, you will find an overview page that displays statistics for each automation you have created.

=== Step-by-step Instructions ===
1. **Log in** to your ActiveCampaign account.
2. Navigate to the '''Automations''' section from the main dashboard.
3. You will be presented with the Automations overview page, where you can see a list of all your automations along with their respective statistics.

=== Configuration Options and Settings ===
The statistics displayed on the Automations overview page can be configured to suit your needs. You can choose which columns to display based on the following statistics:

* '''Automation''': Name of the automation and its current status.
* '''Business Goals/Labels''': Any assigned Business Goals and Labels.
* '''Last Edited''': Timestamp of when the automation was last modified.
* '''Current Contacts''': Number of contacts currently engaged in the automation.
* '''Total Entries''': Total occurrences of contacts entering the automation.
* '''Total Completions''': Total finishes of the automation by contacts.
* '''Completion Rate''': Percentage calculated as (Total Completions / Total Entries) * 100.
* '''Email Sends''': Total emails dispatched from the automation.
* '''Average Open Rate''': Average percentage of email openings calculated as (Total Unique Opens / Total Email Sends) * 100.
* '''Average Click Rate''': Average percentage of clicks calculated as (Total Unique Clicks / Total Email Sends) * 100.
* '''Total Conversions''': Total number of conversion events triggered.
* '''Conversion Rate''': Percentage calculated as (Total Conversions / Total Entries) * 100.

=== How to Add or Remove Columns ===
To customize which statistics you want to see, follow these steps:
1. Click the '''gear icon''' located under the '''Search bar''' on the Automations overview page.
2. A dropdown menu will appear. Scroll through to find the statistic you wish to add or remove.
3. Check or uncheck the box next to the column’s name to display or remove it.

Note that the columns for '''Automation''', '''Business Goals/Labels''', and '''Last Edited''' are standard and cannot be removed. 

=== Best Practices and Tips ===
- Regularly monitor the statistics for each automation to identify trends or issues.
- Utilize the '''Average Open Rate''' and '''Average Click Rate''' to gauge engagement and tweak your email content accordingly.
- Pay attention to the '''Completion Rate''' and '''Conversion Rate''', as these metrics indicate the effectiveness of your automation in achieving its goals.
- Use the '''Total Conversions''' metric to understand the overall success of your campaign and make data-driven decisions for future automations.

=== Common Use Cases with Examples ===
- For example, if you run a welcome series automation, you can track the '''Average Open Rate''' to determine how engaging your welcome emails are. If the rate is low, consider enhancing the subject lines or email content.
- If you have a sales funnel automation, monitoring the '''Total Completions''' can provide insight into how many contacts are moving through the stages of your funnel, helping you identify potential drop-off points.

=== Troubleshooting ===
If you encounter discrepancies in the data displayed:
- Ensure that your automations are active and that they have had enough time to gather data.
- Verify that you have not filtered or customized the statistics setup that could alter your view.
- Refresh the Automations overview page to ensure you're seeing the latest data.

=== Related Features ===
- For more information on automating your email campaigns, see the [[Automation]] article.
- Explore related performance metrics in the [[Reports]] section.

=== FAQ ===
'''Q1: What stats can I see for each automation?'''  
A1: You can view statistics such as Automation Name, Current Contacts, Total Entries, Average Open Rate, and more.

'''Q2: How can I customize what statistics I see?'''  
A2: Click the '''gear icon''' under the '''Search bar''' on the Automations overview page to add or remove statistics columns.

'''Q3: Why can’t I remove some columns?'''  
A3: The '''Automation''', '''Business Goals/Labels''', and '''Last Edited''' columns are standard and cannot be removed.

'''Q4: What does the Completion Rate indicate?'''  
A4: The Completion Rate indicates the percentage of contacts who have completed the automation compared to those who entered it.

'''Q5: How often should I review my automation statistics?'''  
A5: Regular reviews are recommended to monitor performance trends and make necessary adjustments to improve effectiveness.

'''Q6: What should I do if my open rates are low?'''  
A6: Consider revisiting your email content, subject lines, or audience segmentation to increase engagement.

'''Q7: Can I track automation performance over time?'''  
A7: Yes, by monitoring these statistics consistently, you can analyze trends and performance over time for informed decision-making.
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