Editing Jump To (section)

== How do I move a contact to a "Jump To" action when they make a purchase? ==

In ActiveCampaign, the '''Jump To''' action is a powerful automation tool that allows you to direct a contact to a different point within an automation sequence based on specific conditions. This feature is particularly beneficial in scenarios where you want to streamline the automation workflow after a contact makes a purchase. Utilizing the '''Jump To''' action helps ensure that contacts receive timely and relevant follow-ups based on their recent interactions.

=== Why it Matters ===
The ability to customize contact journeys through automation significantly enhances user engagement and optimizes marketing efforts. By activating a '''Jump To''' action based on specific purchase behaviors, businesses can create more personalized experiences for customers. This results in increased satisfaction and potentially higher conversion rates.