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== How do I change the "From" name and email address in my campaign? == In ActiveCampaign, the '''From''' name and email address are crucial aspects of any email campaign as they directly affect recipient engagement and perception. A well-chosen '''From''' name and email address can lend credibility to your campaign and help improve your open rates. This article describes how to change the "From" name and email address for your campaign, highlights important considerations, and provides best practices.
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