Editing Form Entries and Contacts Created (section)

== What is the difference between Form Entries and Contacts Created? ==

ActiveCampaign provides users with comprehensive insights into their forms, enabling effective measurement and optimization of marketing efforts. Among the various metrics provided, two of the most essential statistics are '''Form Entries''' and '''Contacts Created'''. Understanding the distinction between these two metrics is vital for effectively managing your leads and optimizing your form strategies.

=== Introduction ===
When contacts submit your ActiveCampaign form, the platform supplies a range of statistics that help you analyze form performance. The two metrics, '''Form Entries''' and '''Contacts Created''', measure different aspects of form submissions:

- '''Form Entries''' refers to the total number of times a form has been submitted, irrespective of whether the submissions are from new or existing contacts. 
- '''Contacts Created''' reflects the number of new contacts added to your account as a result of those submissions. This means if a user submits a form but is already a contact in your database, they won't count towards this statistic.

These metrics are crucial as they help marketers assess the effectiveness of their forms and campaigns, informing strategies to increase engagement and conversion rates.

=== How to Access this Feature ===
To view your form statistics, including '''Form Entries''' and '''Contacts Created''', navigate to the Forms section of your ActiveCampaign account. Here’s how to access this feature:

1. Log in to your ActiveCampaign account.
2. On the left-hand sidebar, click on '''Forms'''.
3. Select the specific form you wish to analyze.
4. Access the form's statistics, where you can view both '''Form Entries''' and '''Contacts Created'''.

=== Step-by-Step Instructions ===
To maximize your understanding of these metrics, follow these steps for deeper insights into your form statistics:

1. **Log in** to your ActiveCampaign account.
2. Navigate to the '''Forms''' section from the sidebar menu.
3. Choose the desired form to view its statistics.
4. Review the metrics displayed on the form statistics page:
   - Observe the '''Total Entries''' to see how often the form was submitted.
   - Check '''Contacts Created''' to know how many new contacts were generated.

Each submission can provide insights into user behavior, helping you tailor your marketing messages effectively.

=== Configuration Options and Settings ===
While accessing the form statistics, here are key aspects to keep in mind:

- The '''Total Entries''' metric includes:
  - Duplicate submissions.
  - Submissions by existing contacts.
  - For email marketing lists, only those who completed the double opt-in process are counted.
  
- The '''Contacts Created''' metric strictly counts those who are new contacts in your account as a result of the form submission. If a contact is already in your system, they will not be counted here.

Understanding these options allows you to configure your forms appropriately for optimal data collection.

=== Best Practices and Tips ===
To make the most of your form statistics, consider the following best practices:

1. Regularly review your form metrics to track submissions and new contacts over time, identifying any trends.
2. Utilize A/B testing on your forms to determine what elements attract more '''Form Entries''' and ultimately lead to more '''Contacts Created'''.
3. Optimize forms to make them user-friendly, ensuring clearer calls-to-action that encourage submissions.
4. If using double opt-in, communicate the benefits to users to increase the likelihood they will complete the process.

These strategies will help improve the performance of your forms, enhancing your lead acquisition.

=== Common Use Cases with Examples ===
Understanding how to effectively use these metrics can enhance your marketing strategy. Here are a few scenarios:

- **Lead Generation Campaign**: If you notice high '''Form Entries''' but low '''Contacts Created''', it may indicate that users are encountering issues or are not completing the form correctly. Analyzing the form fields can help identify any barriers.
  
- **Event Registration**: When using forms for event sign-ups, a high number of '''Contacts Created''' with corresponding '''Form Entries''' signifies effective outreach and engagement with your audience.

- **Feedback Collection**: If you're collecting feedback through a form, high '''Form Entries''' can indicate a need to adjust the questions to improve the completion rate and gather more actionable insights.

Making adjustments based on these metrics allows for continual improvement in your marketing efforts.

=== Troubleshooting ===
If you encounter discrepancies between '''Form Entries''' and '''Contacts Created''', consider the following:

- Ensure that you're looking at the statistics from the same time frame to get accurate insights.
- Check if you're experiencing high duplicate submissions, which could inflate '''Form Entries''' but not affect the '''Contacts Created''' count.
- Review the double opt-in settings, if applicable, as this could impact contact addition significantly.
  
If issues persist, consult the ActiveCampaign support team for further assistance.

=== Related Features ===
To optimize your usage of forms and better understand your metrics, consider exploring related features in ActiveCampaign:

- [[Automation]]: Learn how to automate workflows based on form submissions.
- [[Contact Management]]: delves into how contacts are added, managed, and utilized within your marketing efforts.
- [[Reporting]]: Understand the broader aspects of form and campaign reporting.

=== FAQ ===
'''Q1: Why do my '''Form Entries''' include duplicates?'''
A1: '''Form Entries''' counts every submission, regardless of whether they're from the same contact. This can include duplicates.

'''Q2: Are existing contacts included in the '''Contacts Created''' statistic?'''
A2: No, '''Contacts Created''' only includes new contacts added through the form. Existing contacts are not counted.

'''Q3: How often should I review my form statistics?'''
A3: Regular reviews, ideally weekly or monthly, can help you identify trends and optimize your forms effectively.

'''Q4: Can I see which contacts submitted the form?'''
A4: Yes, form statistics will provide insights about contact information for those who have submitted.

'''Q5: What if my '''Contacts Created''' number is low even with high '''Form Entries'''?'''
A5: This may indicate issues with form completion or barriers present in the form. Analyzing the form layout can help.

'''Q6: Does changing a form impact previously collected statistics?'''
A6: No, changing a form will not retroactively alter metrics from earlier submissions. 

'''Q7: Can I integrate these statistics with other analytics tools?'''
A7: Yes, ActiveCampaign enables integrations with various analytics tools to give a broader view of your marketing efforts.

For further insights into managing your forms, please see the [https://help.activecampaign.com/hc/en-us/articles/115001626810 Form Statistics help article].
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