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== Using Event Tracking to Trigger Automations == Event tracking in ActiveCampaign is an essential feature that allows you to collect and utilize specific events that a contact takes on your website or application. These events can range from signups and transactions to cancellations and other pivotal customer actions. By leveraging these insights, businesses can create tailored sales and marketing automations that respond proactively to customer behavior. This guide covers how you can use event tracking to trigger powerful automations in your ActiveCampaign account.
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