Editing Email Bounce Rates (section)

== Why Do I Experience Higher Email Bounce Rates Around the Holiday Season? ==

As an email marketer, you may notice an increase in your email bounce rates during the holiday season. This phenomenon can be particularly perplexing, especially when you believe you are sending to a list of valid contacts. It is important to understand the reasons behind these higher email bounce rates and what you can do to mitigate them.

Higher email bounce rates, particularly from valid contacts, can negatively impact your email deliverability and engagement rates. Understanding the causes and implementing best practices can help ensure that your emails reach the intended recipients during this busy time of year.