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== Create an automation from scratch in ActiveCampaign == In this article, weβll cover the steps for creating an automation from scratch in ActiveCampaign. Automations are essential tools for marketers, allowing for personalized communication and efficient workflows. This feature is especially vital for nurturing leads, delivering welcome messages, and following up with contacts based on their interactions. Creating an automation allows you to create a sequence of actions that will occur based on specific triggers. For instance, in this example, we'll show you how to build an automation that sends a welcome email after a contact joins a list. This workflow demonstrates how to tag contacts based on their interactions with the emails they receive, which can help in targeting future communications and gathering analytics.
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