Editing Conversion Attribution report (section)

== Conversion Attribution report ==

The '''Conversion Attribution report''' is a vital tool within ActiveCampaign that measures the effectiveness of all touchpoints leading to a customer's conversion. By utilizing a last-touch attribution method, this report highlights the final touchpoint—be it a platform, source, or medium—that convinced the customer to convert. Understanding this data is crucial for evaluating end-of-funnel activities, identifying successful paths, and shaping future marketing strategies. 

With the Conversion Attribution report, you can:

* Holistically summarize conversion trends
* View the value of a contact's activity over time
* Identify which touchpoints your customers interacted with prior to conversion
* Make informed, data-driven decisions based on the effectiveness of different touchpoints within your strategy

In this article, you'll learn how to access the Conversion Attribution report and gain insights into the data it provides.