Editing Control which contacts enter an automation (section)

== How do I control which contacts enter an automation? ==

In ActiveCampaign, managing which contacts enter an automation can significantly enhance your marketing campaigns. This feature allows you to target specific groups based on certain criteria, ensuring your automation is effective and relevant. For instance, you may want to run an automation only for contacts who are existing customers, have visited a particular page on your website, or have not interacted with a certain email. By controlling who enters an automation, you can tailor your messaging and foster better engagement with your audience.