Editing Contact update step (section)

== Introduction ==
The '''Contact update step''' in ActiveCampaign is a powerful feature that allows users to update and save information directly to contact records. This functionality is essential for keeping contact data accurate and up-to-date, ultimately enabling more personalized and effective communications. By utilizing this feature, businesses can enhance their messaging strategies, ensuring that they are connecting with their audience in a relevant and engaging manner.

This step is particularly useful for updating fields such as:
* '''First name'''
* '''Last name'''
* '''Email address'''
* '''Custom contact fields'''

Having the ability to change a contact's details dynamically during interactions facilitates improved targeting and segmentation, enhancing customer engagement.