Editing Campaigns (section)

= Campaigns =

== Campaign types overview ==
Last updated March 17, 2025 at 6:02 PM

ActiveCampaign offers six campaign types that you can use to send emails to a list of opted-in contacts. When creating a campaign on the Campaigns overview page, you will be prompted to select which type of campaign you'd like to create. This article provides an overview of each campaign type along with examples of how they can be utilized.

=== Take Note ===
If you want to change your campaign type before sending it, click the campaign type at the top left. This will open the Campaign Type page, allowing you to make changes.

=== Standard ===
The Standard campaign type is sometimes referred to as a "broadcast email." It is an email campaign that can be sent immediately or scheduled for a future date. You can send to a list, multiple lists, or segments of contacts. 

*Example usage:* Notify your contacts of a sale or send a newsletter. 
You can create AI-generated campaigns using the Standard campaign type. Learn how to use the AI Campaign Builder.

=== Automated ===
The Automated campaign type redirects you to the automation builder, where you can build an automation. 

*Example usage:* Create a drip campaign or automate aspects of managing your contacts. For more information on automation, see the relevant section of our help documents.

=== Auto Responder ===
An Auto Responder campaign sends a message immediately after someone joins your list. 

*Example usage:* Send a welcome message to new subscribers.

=== Split Testing ===
A Split Testing campaign allows you to send multiple versions of a campaign to portions of your list to determine which version generates more opens or clicks. 

*Example usage:* Test different wording to see what resonates with your contacts or experiment with your offer.

=== RSS Triggered ===
An RSS Triggered campaign is sent when a specified RSS feed is updated. This type of campaign can include content from your RSS feed. 

*Example usage:* Notify your blog subscribers of a new post or send your newest products to your list.

=== Date Based Campaign ===
A Date Based campaign is sent based on a date field in your contacts' records. This means that the campaign may be sent at different times for different contacts. You can send before, after, or on the date of the specified field. 

*Example usage:* Send a birthday email or inform your contact that their subscription is expiring.

For more detailed information about the six campaign types available with your account, check out this guide.

== See Also ==
[https://help.activecampaign.com/hc/en-us/articles/220116088-Campaign-types-overview Original ActiveCampaign Article]
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