Editing Bot click unsubscribe protection (section)

== Bot Click Unsubscribe Protection ==

Bot click unsubscribe protection is a vital feature in ActiveCampaign designed to safeguard your email lists from the negative impact of automated bot clicks. These automatic unsubscribes often stem from various factors, such as '''antivirus scans''' and '''link scanners''' that click links within emails to check for malicious behavior. As a result, this can lead to erroneous unsubscribes if the scanners inadvertently trigger the unsubscribe process.

This feature is particularly significant as it helps to maintain the integrity of your contact lists, ensuring that your marketing efforts reach genuine subscribers without the disruption caused by bot activity. 

As of June 4, 2024, ActiveCampaign has implemented a '''human verification challenge''' to more effectively identify and block bot clicks on the unsubscribe button in emails.