Editing Automated Campaign (section)

== How do I send an automated campaign from a Deal Owner? ==

Automated campaigns are a powerful feature of ActiveCampaign that allows businesses to send targeted messages based on specific triggers, behaviors, or actions. One of the unique functionalities of the automated campaign is the ability to personalize campaign emails so they appear to come directly from the owner of a deal. This personalization enhances the relationship between sales representatives and potential clients, making communications more personalized and effective.

This feature is particularly useful for sales teams that want to maintain a personal touch in their automated communications while still benefiting from the efficiency of automated campaigns. By ensuring that messages are sent from the relevant deal owner, businesses can foster trust and engagement with their leads.