Editing Active Intelligence overview (section)

== Active Intelligence Overview ==

ActiveCampaign's '''Active Intelligence''' is an innovative conversational tool designed to assist marketers in creating campaigns, building automations, and analyzing insights more effectively. Launched to enhance user experiences and drive informed decision-making, Active Intelligence operates within a unified interface that maintains context and understands user intent.

This feature is particularly crucial as it enables users to optimize their marketing strategies through real-time feedback and insights. By integrating AI-driven capabilities into marketing workflows, users can seamlessly transition from campaign creation to analysis and optimization. This article serves as a comprehensive guide to Active Intelligence, outlining its access methods, functionalities, and best practices.