Editing ActiveCampaign

'''ActiveCampaign''' is a cloud-based marketing automation and customer relationship management (CRM) platform. It provides tools for email marketing, sales automation, customer experience management, and messaging across multiple channels including email, SMS, and social media. The platform is widely used by small to medium-sized businesses to automate marketing workflows and manage customer relationships.

== Features ==
ActiveCampaign includes tools for:
* Email marketing and automation with visual campaign builders
* Segmentation and behavioral targeting
* Customer relationship management (CRM)
* Lead scoring and contact tagging
* Multi-channel messaging through email, SMS, and WhatsApp
* Website and event tracking
* Integration with over 1,000 third-party applications such as Shopify, WooCommerce, and WordPress

== History ==
ActiveCampaign was founded in 2003 by Jason VandeBoom in Chicago, Illinois, United States. Originally launched as an on-premises software solution focused on newsletter creation and customer communication, it transitioned to a fully cloud-based model in 2013. Since then, the company has grown to become a leading provider in the marketing automation and CRM industry, serving hundreds of thousands of customers worldwide.

== Business model ==
The company operates on a subscription-based model with tiered pricing depending on the number of contacts and features included. Plans range from basic email marketing functionality to enterprise-grade automation and CRM tools.

== Integrations ==
ActiveCampaign integrates with a wide variety of third-party platforms and services including:
* [[Shopify]]
* [[WooCommerce]]
* [[WordPress]]
* [[Zapier]]
* [[Salesforce]]
* [[Slack]]
These integrations enable users to connect marketing, sales, and customer data across their tech stack.

== Reception ==
ActiveCampaign has been recognized for its ease of use, automation capabilities, and scalability for growing businesses. It has received positive reviews from marketing publications and technology reviewers, particularly for its visual automation workflows and powerful segmentation tools. Some users, however, note that the platform can have a learning curve for beginners.

== References ==
* “About ActiveCampaign.” [https://www.activecampaign.com/ activecampaign.com] (accessed 5 November 2025)  
* “ActiveCampaign Platform Overview.” [https://www.activecampaign.com/platform activecampaign.com/platform] (accessed 5 November 2025)  
* “Company Information.” [https://www.activecampaign.com/about activecampaign.com/about] (accessed 5 November 2025)  
* “ActiveCampaign Email Marketing Review 2025.” The CMO Report. (accessed 5 November 2025)  
* “ActiveCampaign Pricing Plans.” [https://www.activecampaign.com/pricing activecampaign.com/pricing] (accessed 5 November 2025)  

== External links ==
* [https://www.activecampaign.com/ Official website]

[[Category:Marketing automation software]]
[[Category:Customer relationship management software]]
[[Category:Email marketing software]]
[[Category:Cloud applications]]