Editing ActiveWoo

{{Infobox software
| name           = ActiveWoo
| logo           = <!-- optional -->
| developer      = ActiveWoo (acquired by DigitalME)
| released       = <!-- original release date unknown -->
| operating_system = Cross-platform
| platform       = WordPress
| genre          = Marketing automation, e-commerce integration
| website        = [https://activewoo.com activewoo.com]
}}

'''ActiveWoo''' is a commercial WordPress plugin that connects the {{ill|WooCommerce}} e-commerce platform with the {{ill|ActiveCampaign}} marketing automation service. The plugin synchronizes order and customer data from WooCommerce into ActiveCampaign to enable contact updates, tagging, and follow-up automations.<ref name="activecampaignapp">{{cite web |title=Integrate ActiveWoo with ActiveCampaign |url=https://www.activecampaign.com/apps/activewoo-integration |website=ActiveCampaign Apps Marketplace |access-date=5 November 2025}}</ref><ref name="activewoosite">{{cite web |title=ActiveWoo – Connect WooCommerce to ActiveCampaign |url=https://activewoo.com |website=ActiveWoo |access-date=5 November 2025}}</ref>

== Features ==
ActiveWoo records WooCommerce order information to the linked contact in ActiveCampaign and can create or apply tags based on product stock keeping units (SKUs) or product categories. The plugin’s documented use cases include abandoned-cart messaging, purchase tagging, and other post-purchase automations.<ref name="activewoosite" /><ref name="activecampaignapp" />

== Development and distribution ==
ActiveWoo is developed and distributed via its official website and is listed in the ActiveCampaign Apps Marketplace as a third-party integration for WooCommerce.<ref name="activecampaignapp" />

== Corporate activity ==
In January 2025, the digital agency '''DigitalME''' announced that it had acquired ActiveWoo. The acquisition was disclosed through the company’s blog and social media posts.<ref>{{cite web |title=DigitalME Announces Acquisition of ActiveWoo |url=https://digitalme.agency/blog/activewoo-acquisition |website=DigitalME Blog |date=21 January 2025 |access-date=5 November 2025}}</ref><ref>{{cite web |title=DigitalME has acquired ActiveWoo |url=https://www.linkedin.com/posts/ross-jenkins-97888950_digitalme-has-acquired-activewoo-activecampaigns-activity-7287558823895048194-WJxi |website=LinkedIn |date=21 January 2025 |access-date=5 November 2025}}</ref>

== Context ==
ActiveCampaign also provides its own WooCommerce integration. ActiveWoo is one of several third-party options referenced in the broader ecosystem around that platform.<ref>{{cite web |title=Connect WooCommerce to ActiveCampaign |url=https://help.activecampaign.com/hc/en-us/articles/207317410-Connect-WooCommerce-to-ActiveCampaign |website=ActiveCampaign Help Center |date=16 October 2025 |access-date=5 November 2025}}</ref><ref>{{cite web |title=Ways to integrate with WooCommerce |url=https://help.activecampaign.com/hc/en-us/articles/207317410 |website=ActiveCampaign Help Center |date=17 March 2025 |access-date=5 November 2025}}</ref>

== See also ==
* [[WooCommerce]]
* [[ActiveCampaign]]
* [[Marketing automation]]
* [[WordPress plugin]]

== References ==
{{reflist}}

[[Category:WordPress plugins]]
[[Category:E-commerce software]]
[[Category:Marketing automation software]]
[[Category:Software integrations]]